Employees are the backbone of any organization. Hiring right talent is the key to grow and expand your business. But often companies find it hard to lure talented candidates due to poor brand image, unattractive employee value proposition (EVP), lack of magnetic leadership etc. Here are few tips that may help companies to attract best talents.
Create an impressive brand image
Generally, organizations spend a lot of time and effort, searching and connecting with top talents. Imagine if your organization has an impeccable brand image, it would attract the best candidate without putting much effort. So creating an enticing employer brand is the key to attract top talents to your company, but the million dollar question is how? Create a flexible work environment in terms of office timings and work-from-home options which can help employees maintain healthy work/life balance. Also involving employees in decision making empowers and bond them better with the organization. So when your employees are happy, your organization automatically creates an impressive and magnetic brand image.
Attractive employee value proposition
Performers in any industry will not settle for anything less than their expectations from a company. They don’t choose an employer based only on higher pay packages. Rather they look for a work environment where they get ample space to explore their creativity and get opportunity to implement innovative ideas to find better solution for an issue at work.
High-performers don’t prefer working in an organization with limited learning opportunities. They are more inclined to invest their skills in an organization that can help them expand their career horizons. Providing ample learning opportunities like training on ‘Leadership Skills’, ‘Team Management’, ‘Client Interfacing’ etc. for your existing employees can enhance your brand reputation as an employer.
State your company values
Highly qualified candidates look for an organization whose values are aligned with theirs. Most of the talented candidates look for values like openness, fair play, transparency and collaboration, in their workplace. It is imperative that you promote your brand based on the values it is built which will help attract right like-minded talents.
Have magnetic leaders on board
Magnetic leaders have the power to influence and attract high caliber candidates. They present their company brand in a positive and interesting light that builds trust and attracts prospective employees. If your organization lacks magnetic people at the helm of affairs, then it’s high time you bring them on-board.
As an organization, you cannot win the war for talent by being passive in your approach to attract best talents. Showcase a work environment, where your employees are involved and are being a part of the great company in making. Remember, the most talented job seekers are spoilt for choices and if you really want them to work for your organization, you better find ways to fulfill their work aspirations. Visit http://bit.ly/1lkoZFn at Great Place to Work and find how companies have implemented similar tips mentioned above and became India’s best companies to work for. Follow the tips and your organization could be one among the most desirable companies to work for in India.
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